CHOCTAW, Miss. (February 28, 2013) – Pearl River Resort is pleased to announce Shawn D. Leader as the Director of Player Development. In this new role, he will oversee all aspects of player development for the Resort, which includes devising marketing strategies, implementing programs to reward guests, and executing events targeted at increasing player participation.
"We are very excited to have Shawn Leader on board," stated Sonny Johnson, Vice President of Casino Operations at Pearl River Resort. "Shawn has a proven track record of success and I am confident that he will be a tremendous asset to the Resort."
Shawn has over 20 years of experience with an extensive background in Marketing and Gaming Operations. In his most recent position, he served as VIP Services Manager at Rivers Casino in Pittsburgh, Pennsylvania where he was instrumental in creating and structuring his entire department. Duties included establishing key procedures and policies and overseeing day-to-day operations. Shawn also held longstanding leadership positions in Atlantic City, serving as Director of National Marketing at Trump Marina Hotel & Casino and Executive Casino Host at Trump Taj Mahal.
Shawn holds a bachelor's degree from Richard Stockton State College in Pomona, New Jersey and a second bachelor's degree from Shippensburg University in Shippensburg, Pennsylvania. He will assume his duties immediately.
ABOUT PEARL RIVER RESORT
Pearl River Resort, located in Choctaw, Mississippi, is the Southern United States' first comprehensive luxury gaming resort. The resort features the Silver Star and Golden Moon, two exciting hotel/casinos with over 2,700 slot machines, more than 75 table games, 1,074 hotel rooms, 11 restaurants, European spa facilities, shopping and live entertainment. Also featured is The Dancing Rabbit Golf Club with two championship golf courses and Geyser Falls Water Theme Park.
Bok Homa Casino
Bok Homa Casino located in Sandersville, MS is the latest addition to Pearl River Resort. The impressive new 27,000 square foot facility features over 750 slot machines and a fabulous quick serve eatery called Luck's.